The Consequences of Misogynistic Rhetoric in Public and Private Spaces
The language we use in casual, everyday conversations has tangible consequences. Our words – whether we see it or not – have implications beyond the surface. With the current political climate in mind, we are creating a Public Service Announcement that highlights the negative consequences of so-called “locker room talk” and follows the what-if scenario of a white male identity traitor. Ultimately, his choices will affect greater social change at the Presidential level. Without identifying or vilifying any specific elected officials, our aim with this PSA is to demonstrate the consequences that our words can have. Based in the theories of Social Learning, Priming, Cultivation, Parasocial Relationships, and Social Identity, we believe the PSA will have an effect on the audience and that using a PSA as our medium will be successful.